Tree of Insights, LLC ("TOFI-VDMA", "we", "us") is committed to protecting your privacy. This policy explains how we collect, use, and safeguard personal information collected through this website and our research operations.
1. Who We Are
Tree of Insights, LLC operates TOFI-VDMA — the Verified Decision Maker Access research network — and provides B2B research operations services. Contact: [email protected]
2. Information We Collect
2.1 Panel Members
- Full name and professional job title
- Corporate work email address
- Company name and size
- LinkedIn profile URL (optional)
- US state / location
- Years of experience and specialization
- Technology purchasing involvement
- Survey responses during research studies
2.2 Research Clients & Enquiries
- Name, work email, and company information
- Study requirements and targeting details
- Communication records
2.3 Website Usage
- Standard web analytics (page views, referral sources). No invasive tracking technologies.
3. Double Opt-In & Email Verification
When you apply for panel membership, we send a verification email to your work address immediately. Your application is not processed until you confirm your email address by clicking the verification link. This double opt-in process ensures the accuracy of your contact information and confirms your consent.
4. How We Use Your Information
- To verify eligibility and manage panel membership
- To invite you to participate in relevant research studies
- To respond to client feasibility requests and enquiries
- To improve our panel quality and research operations
- To comply with legal obligations
5. Legal Basis for Processing (GDPR)
- Contract performance — to fulfil membership and service agreements
- Legitimate interests — for panel management and business operations
- Consent — where you have explicitly opted in, including via double opt-in
- Legal obligation — where required by law
6. Data Sharing
We do not sell your personal data. Individual respondent data is never shared with research clients — only aggregated, anonymised survey results. We may share data with trusted service providers under strict data processing agreements, and with legal authorities where required by law.
7. Data Retention
- Panel member data: retained for duration of active membership + 2 years
- Client enquiry data: 3 years
- You may request deletion at any time
8. Your Rights
You have the right to access, correct, delete, restrict, or port your personal data, and to withdraw consent at any time. Contact [email protected]. We respond within 30 days.
9. Data Security
All data transmitted via encrypted HTTPS connections. Access restricted on a need-to-know basis. Regular security reviews of data handling procedures.